An effective supply chain can help reduce costs while improving efficiency and
customer satisfaction. Keeping costs down and customer satisfaction high is the recipe for a successful company and its
supply chain, especially in a crowded market. Logistics in Supply management helps in cost reduction and more
efficiency. Logistics plays a crucial role in the supply chain management and thus has direct effect on the customer’s
demand. The correct and efficient product movement ensures that an organization or business can meet or even exceed
the consumer’s demand